Real-time web analytics, without the noise.
Learn how live traffic, privacy-first collection, AI referrals, campaigns, and conversions actually work—then use the calculators and source-led comparisons to make a defensible choice.
18 sourced briefs · 6 working tools · 38 defined terms
Three routes through the signal
Start with the decision you need to make. The library is organized by method, purchase comparison, and hands-on calculation—not keyword variants.
See what is happening now
Live visitors, action streams, freshness, launch monitoring, and false urgency.
Measure with less personal data
Cookies, identifiers, consent, hosting, retention, access, and deletion.
Choose an analytics system
Independent, date-verified comparisons grounded in public vendor documentation.
Tools that do the work
No signup, no submitted form data, no pretend demo. Every calculation runs locally in the browser and explains its method and limits.
A click, a citation, and a crawler are not the same signal.
Our AI traffic model separates observed human referrals, verified search crawlers, user-directed fetches, and citations that never produce a website request. That keeps “AI traffic” from becoming one impressive but meaningless number.
Read the AI traffic guideCompare the operating model, not the logo
Every brief identifies the evidence date, vendor sources, configuration caveats, and who should actually shortlist each option.
Clicky pricing and features: an independent brief
Review Clicky Analytics plan prices, site and traffic limits, retention, real-time visitor logs, heatmaps, uptime, APIs, privacy settings, and tradeoffs.
Clicky vs Google Analytics 4
Compare Clicky and GA4 for real-time reporting, individual visitor detail, events, attribution, advertising integrations, privacy controls, retention, and cost.
Clicky vs Plausible Analytics
Compare Clicky and Plausible for live reporting, visitor detail, aggregate privacy design, cookies, open source options, goals, multi-site use, and pricing.
Clicky vs Matomo Analytics
Compare Clicky and Matomo for live visitor reports, self-hosting, cloud operations, privacy controls, tag management, heatmaps, replay, APIs, and cost.
Plausible vs Fathom Analytics
Compare Plausible and Fathom for privacy design, aggregate dashboards, open source, hosting, campaigns, goals, live visitors, data retention, sites, and pricing.
Independent before there is anything to sell.
slicky.click is a research publication and measurement bench. There is no commercial analytics product, customer count, pricing plan, testimonial, or hidden vendor relationship behind these pages. If that changes, the disclosure changes first.
The current job is simpler: publish useful answers, show the source ledger, correct mistakes, and earn attention over time.
Read the independence statement
Twelve field guides, built to stay useful
The launch library covers distinct jobs. It will be revised when official documentation changes, not padded with synonym pages.
Web analytics: a practical field guide
Web analytics is the disciplined collection and interpretation of website activity to support a decision. It is not a dashboard, a tracking script, or…
Real-time web analytics without false urgency
Real-time web analytics reports activity within seconds or minutes of collection. It is most useful for operational questions—whether a launch is rece…
Website visitor tracking: what can be known
Website visitor tracking ranges from anonymous aggregate counts to session logs, account-linked journeys, and third-party firm enrichment. Those metho…
Privacy-first analytics is a configuration, not a slogan
Privacy-first analytics means designing measurement around a stated purpose while minimizing collection, identity, retention, and access. It cannot be…
Cookieless analytics: what changes and what does not
Cookieless analytics avoids storing a persistent analytics identifier in the browser. A service can still count pageviews and events, group activity i…
First-party analytics beyond the label
First-party analytics collects data in the context of the site the visitor intentionally opened. That may mean self-hosted software, a hosted service …